Creativity

Fanta: Play Fanta Waterfall

Fanta is launching global campaign that is designed to make the world a little more playful.

Published on Apr 30, 2013

Editor's Pick

Fanta is launching global campaign that is designed to make the world a little more playful. Created by agency Ogilvy & Mather, the campaign, dubbed "Play Fanta," has as its cornerstone a digital graphic novel that has embedded within it playable content aimed at teens. "Saving the Source" tells the story of a group of teenagers who are on a mission to save "play," after it disappears from their town -- turning its citizens into sad, gray characters known as the "playless." Read more about it in behind the work.

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Credits

Date
Apr 30, 2013
Agency:
Ogilvy & Mather New York
Chief Creative Officer:
Calle Sjoenell
Client:
Fanta
ECD/Production:
Corinna Falusi
Creative Director:
Abe Baginsky
Creative Director:
Della Mathew
Creative Director:
Tristan Kincaid
Art Director:
Lucas Camargo
Art Director:
Lisandro Ancewicz
Art Director:
Jen Lally
Copywriter:
Holden Rasche
Copywriter:
Emily Clark
Agency Digital Producer:
Angela Fung
Agency Digital Producer:
Amy Chuang
Agency Digital Producer:
Joel Metcalf
Agency Digital Producer:
Kei Gowda
Agency Digital Producer:
Nimish Raote
Content Producer:
Melanie Baublis
Content Producer:
Jenna Gartland
Music Producer:
Michael Freeman
Storytelling:
The Alchemists
Production Company:
Psyop
Tech Developer:
Vectorform
Music:
Human

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