Creativity

Farmers Insurance: Build Your Own Costume - Thor

A new kind of Superhero.

Published on Apr 11, 2012

Editor's Pick

RPA and director Roman Coppola bring back the next installment of Farmers Insurance work, featuring the University of Farmers and J.K. Simmons -- with a superhero twist. The spot, "Suit Up," features the insurance agents as superheros (with not-so-impressive powers) calling themselves the "superheroes of insurance."

The print work features six hand-drawn illustrations that will be posted on the Farmers Insurance Facebook page to show how you can make your own Avengers/Insurance costumes. Because, you know, it's only a few months until Halloween. A special edition "comic ad" by Marvel Custom Solutions recreates the TV spot in comic book form to run in select Marvel books in the summer.

Check out the behind the scenes video for the spot here.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Apr 11, 2012
Agency:
RPA
Client:
Farmers Insurance
EVP/ECD:
Joe Baratelli
SVP/Group Creative Director:
Pat Mendelson
CD:
Tom Hamling
CD:
Laura Hauseman
AD:
Ben Tolbert
CW:
Chris Juhas
Illustrator:
Roberto Ezzevalli
Illustrator:
Jill Winterbottom
Manager:
Melanie Tongas
Art Producer:
Rosie Ollero

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.