To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Farmers Insurance: Comic

A new kind of Superhero.

Editor's Pick

RPA and director Roman Coppola bring back the next installment of Farmers Insurance work, featuring the University of Farmers and J.K. Simmons -- with a superhero twist. The spot, "Suit Up," features the insurance agents as superheros (with not-so-impressive powers) calling themselves the "superheroes of insurance."

The print work features six hand-drawn illustrations that will be posted on the Farmers Insurance Facebook page to show how you can make your own Avengers/Insurance costumes. Because, you know, it's only a few months until Halloween. A special edition "comic ad" by Marvel Custom Solutions recreates the TV spot in comic book form to run in select Marvel books in the summer.

Check out the behind the scenes video for the spot here.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Apr 11, 2012
Agency:
RPA Santa Monica
Client:
Farmers Insurance
EVP/ECD:
Joe Baratelli
SVP/Group Creative Director:
Pat Mendelson
CD:
Tom Hamling
CD:
Laura Hauseman
AD:
Ben Tolbert
CW:
Chris Juhas
Penciler:
Ron Lim
Colorist:
Chris Sotomayer
Letterer:
Dave Sharpe
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age