Creativity

Farmers Insurance Introduces a New Kind of Athlete to the Olympics: Mer-Mutts

Latest in 'We Know From Experience' Campaign Has Fun With a Doggy Accident

By Ann-Christine Diaz. Published on Aug 05, 2016

Editor's Pick

During the Olympic broadcast tomorrow, Farmer's Insurance and RPA will debut another entry to its "We Know From Experience" campaign, and, along with it, a new kind of athlete --"Mer-Mutts."

The campaign, which stars Farmers' longtime spokesperson and Oscar-winning actor J.K. Simmons, illustrates near-catastrophic situations inspired by real-world claims handled by the company's representatives. The new one may be the weirdest we've seen to date. Inspired by a claim from Feb. 3, 2013, it features a house that is flooded after some wily pups accidentally turn on the faucet in the kitchen sink. (Dogs seem to be huge, accident-prone culprits, as seen in a previous ad.)

Paying homage to the big games, the mischievous canines revel in their mistake and go on to perform a synchronized swim in the ranks of Busby Berkeley. MJZ's Craig Gillespie ("Million Dollar Arm," "Lars and the Real Girl") directed the spot.

The campaign also has a social component, the "Flooded House Dog Diving Competition," in which the mutts will compete within the living room of the drenched house. The competition wil play out on promoted video ads, Facebook 360 and petcam-style films on Farmers Insurance's "Hall of Claims" website (also a great resource for seeing more of the company's most unbelievable claims) .

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About

Credits

Date
Aug 05, 2016
Agency:
RPA
EVP, Chief Creative Officer:
Joe Baratelli
SVP, Group Creative Director:
Pat Mendelson
AD/Creative Director:
Hobart Birmingham
Client:
Farmers Insurance
Creative Director Copy:
Perrin Anderson
Associate Creative Director:
Jeff St. Jean
SVP, Chief Production Officer:
Gary Paticoff
VP, Executive Producer:
Selena Pizarro
Senior Producer:
Kay Lynn Dutcher
Senior Digital Producer:
Tiffany Chen
Associate Digital Producer:
Leanne Tran
VP Account Director:
Lisa Tanner
Management Supervisor:
Jana Wentz
Account Executive:
Carter Crenshaw
Program Manager:
Dawn Burdue
Production Company:
MJZ
Director:
Craig Gillespie
President:
David Zander
Director of Photography:
Chris Soos
Executive Producer:
Emma Wilkinson
Producer:
Debbie Teitjen
Production Designer:
Jamie Vickers
Editorial Company:
Cut & Run
Editor:
Steve Gandolfi
Managing Director:
Michelle Eskin
Executive Producer:
Amburr Farls
Producer:
Jared Thomas
Online/Finish:
Method
Artist:
Ben Walsh
Executive Producer:
Pip Malone
Audio/Mix:
Lime Studios
Mixer Engineer:
Loren Silber
Assistant Mixer:
Mark Nieto
Executive Producer:
Susie Boyajan

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