To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Why Toys and Heaters Can Never Be Friends

Farmers Insurance Teaches You Insurance Tips Through 15-Second Videos

Editor's Pick

Farmers Insurance and RPA present, "The Smart Hub," a series of online films that feature little nuggets of insurance wisdom, told via humor. Directed by Tony Liu and PJ Richardson, the spots each offer up some advice for keeping yourself and your home safe. In "Space Heater Safety," a sage toy reminds his stuffed friends what happened the last time they made friends with a space heater, while Dribbles Johnson educates you on dripping faucets in "Frozen Pipes,", and a lady's spirit animal advises her on anger management in "Road Rage."

The campaign is part of "15 Seconds of Smart," a microsite that will live at Smart.Farmers.com, and feature videos in different formats that give you insurance related tips. The brand has also been sending out tips via Vine, a tactic we saw previously done by home improvement retailer Lowe's.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Aug 20, 2013
Agency:
RPA Santa Monica
Chief Creative Officer:
Joe Baratelli
Client:
Farmers Insurance
GCD:
Pat Mendelson
CD:
Pete Figel
CD:
Tom Hamling
AD:
Cheston Kwan
CW:
Josh Hill
Agency Executive Producer:
Gary Paticoff
Agency Producer:
Joshua Herbstman
Prod. Co.:
Laundry
Director/CD:
Tony Liu
Director/CD:
PJ Richardson
Executive Producer:
Michael Bennett
Head of Production:
Eric Badros
Producer:
Kirsten Noll
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age