On Friday the 13th, a Host of Real-Life Scares, Courtesy of Farmers Insurance

Insurer and RPA Relay 'Stranger Claims' to Show How Far Its Coverage Goes

By Adrianne Pasquarelli. Published on Oct 13, 2017

Editor's Pick

In case you forgot it's Friday the 13th (and in October no less!), Farmers Insurance is here with a reminder: The Woodland Hills, California-based insurer is releasing a new digital campaign, "Stranger Claims," highlighting the spookier aspects of actual insurance claims.

In one spot, "Revenge of the Sycamores," trees destroy an old farmer's house in a storm--and hint that the scourge is possibly the price of trespassing on hallowed ground.

And horror enthusiasts can only imagine what goes down in "Dawn of the Deer." In total, Farmers is running five claim videos, including one about the mysterious Stonehenge-like rock formation a man finds in his driveway, another about the disappearance of another guy's lawn and one about a woman who returns to her abandoned car, only to find her seat clawed to shreds. Farmers has also debuted a 360-degree experience on its site that leads viewers into each of the films. The experience is also teased in a separate film.

The campaign will appear on social media, YouTube and through Facebook Canvas from Friday through Oct. 31.

"We wanted to give consumers a 360-degree interactive view of the creepiest part of the Hall of Claims," said Leesa Eichberger, head of brand marketing at Farmers, in a statement. She added that the campaign highlights the "breadth and depth of some of Farmers' strongest claims-handling know-how."

Farmers worked with RPA on the ads, a relationship that dates back seven years to when the Santa Monica, California-based agency created the "We are Farmers" jingle. Zenith Media handled media placements. The campaign follows Farmers' campaign earlier this year when it created its own animal-centric Oscars push.

Read more about Farmers' marketing efforts here.

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Oct 13, 2017
Farmer's Insurance
EVP, Chief Creative Officer:
Joe Baratelli
SVP, Executive Creative Director:
Pat Mendelson
VP, Creative Director:
Hobart Birmingham
VP, Creative Director:
Perrin Anderson
Art Director:
Joshua McCrary
Tim Kelly
SVP, Chief Production Officer:
Gary Paticoff
VP, Executive Producer:
Selena Pizarro
Senior Producer:
Kay Lynn Dutcher
Broadcast Production Coordinator:
Michaela Giunchigliani
Digital Producer:
Alex Clewell
VP, Group Account Director:
Lisa Tanner
Management Supervisor:
Adrienne Feldman
Account Supervisor:
Molly Mejia
Senior Account Executive:
Ashley Su
Supervisor, Digital Strategy:
Gurbani Chadha
Production Company:
Baked FX
Executive Creative Director:
George A. Loucas
Executive Producer:
Chad Feedback
Chris Hoffman
VFX Director:
Chris Hoffman
Chris Willett
VR Production Company:
Light Sail VR
VR Supervisor:
Robert Watts
Company 3
Senior Producer:
Matt Moran
Senior Colorist:
Sean Coleman
Lime Studios
Executive Producer:
Susie Boyajan
Matt Miller
Assistant Engineer:
Lisa Mermelstein

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