Farmers Insurance: Suit Up Behind The Scenes

A new kind of Superhero.

Published on

Editor's Pick

RPA and director Roman Coppola bring back the next installment of Farmers Insurance work, featuring the University of Farmers and J.K. Simmons -- with a superhero twist. The spot, "Suit Up," features the insurance agents as superheros (with not-so-impressive powers) calling themselves the "superheroes of insurance."

The print work features six hand-drawn illustrations that will be posted on the Farmers Insurance Facebook page to show how you can make your own Avengers/Insurance costumes. Because, you know, it's only a few months until Halloween. A special edition "comic ad" by Marvel Custom Solutions recreates the TV spot in comic book form to run in select Marvel books in the summer.

Check out the behind the scenes video for the spot here.

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Apr 11, 2012
RPA Santa Monica
Farmers Insurance
Joe Baratelli
SVP/Group Creative Director:
Pat Mendelson
Tom Hamling
Laura Hauseman
Ben Tolbert
Chris Juhas
SVP/Executive Producer:
Gary Paticoff
Senior Producer:
Selena Pizarro
Assistant Producer:
Whitney Young
Nate Weaver
Post Production:
Nate Weaver
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