Farmers Insurance: Suit Up

A new kind of Superhero.

Published on

Editor's Pick

RPA and director Roman Coppola bring back the next installment of Farmers Insurance work, featuring the University of Farmers and J.K. Simmons -- with a superhero twist. The spot, "Suit Up," features the insurance agents as superheros (with not-so-impressive powers) calling themselves the "superheroes of insurance."

The print work features six hand-drawn illustrations that will be posted on the Farmers Insurance Facebook page to show how you can make your own Avengers/Insurance costumes. Because, you know, it's only a few months until Halloween. A special edition "comic ad" by Marvel Custom Solutions recreates the TV spot in comic book form to run in select Marvel books in the summer.

Check out the behind the scenes video for the spot.

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About

Credits
Date
Apr 11, 2012
Agency:
RPA
Client:
Farmers Insurance
EVP/ECD:
Joe Baratelli
SVP/Group Creative Director:
Pat Mendelson
CD:
Tom Hamling
CD:
Laura Hauseman
AD:
Ben Tolbert
CW:
Chris Juhas
SVP, Executive Producer:
Gary Paticoff
Senior Producer:
Selena Pizarro
Assistant Producer:
Whitney Young
Production Company:
The Directors Bureau
Director:
Roman Coppola
DP:
Jo Willems
EP:
Melissa Culligan
EP:
Cayce Cole
Line Producer:
Carr Donald
Production Designer:
Sue Tebbutt
Editorial Company:
Spot Welders
Editor:
Haines Hall
Assistant Editor:
Paul Sabater
Post Producer:
Shada Shariatzadeh
Telecine:
Company 3
Artist:
Stefan Sonnenfeld
EP:
Rhubie Jovanov
Visual Effects Company:
Public VFX
Lead Flame Artist:
James Allen
VFX Producer:
Kim Nagel
VFX CD:
Tony Smoller
Title Design:
Laundry! TV
Audio Post Company:
Lime Studios
Audio Post Mixer:
Rohan Young
Music Company:
Elias Arts
Composer/Arranger:
Jonathan Elias
EP:
Ann Haugen
CD:
Dave Gold

See more credits

Category
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