Creativity

A Farmers Insurance Agent Explains How Brand's Real-Life Claims Are as Outrageous as Its Advertising

They Really Do Know From Experience

By Ann-Christine Diaz. Published on May 10, 2016

Editor's Pick

Truth can be much more colorful than fiction, as you'll see in this internal video from Farmers Insurance starring a real-life agent. In it, the Farmers representative goes on to recount a real-life claim, which involved a family who absent-mindedly left a cake on the stove. It all might have been fine because the stove was turned off -- but then the dog started to go after the goodies.

The scenario formed the groundwork of the brand's spot starring JK Simmons, which tells the story in a more bombastic, Hollywood style -- and with pizza instead.

For more outrageous insurance tales, check out Farmers' Hall of Claims website.

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About

Credits

Date
May 10, 2016
Agency:
RPA
Client:
Farmers Insurance

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