Creativity

The Pyromaniac Dog in This Farmers' Ad Is Based on a Real Life Insurance Claim

Campaign Highlights Farmers' Experience of All Kinds of Bizarre Claims

By Alexandra Jardine. Published on May 09, 2016

Editor's Pick

The latest spot from Farmers Insurance is based on a real-life claim -- a kitchen explodes into flames after a dog jumps on a stove to get a slice of pizza. You'll have to watch to see how. The ad ends with a Farmers agent explaining that the company has seen it all before. "Hot Dog" is just one of a number of unusual scenarios Farmers has culled from real life insurance claims to form the basis of its latest campaign through RPA: more can be seen on its Hall of Claims website.

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About

Credits

Date
May 09, 2016
Agency:
RPA
Client:
Farmers Insurance

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