T-Shirt 'Vending Machine' Reveals Shocking Truth About Cheap Clothing

Machine Offers Two Euro T-Shirts But Instead Plays Footage of Textile Factories

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Shoppers in Berlin tempted by a vending machine offering t-shirts priced at two euros found themselves instead watching a film that informs them of the shocking price of cheap fashion.

When people placed their coins inside the machine, placed in the city's Alexanderplatz square last week, it triggered a video revealing footage of textile factories where women and children work without a break for 13 cents an hour. After 20 seconds, the consumers are asked if they want to go ahead and buy the t-shirt, or donate the two euros to Fashion Revolution, a global initiative which organzies Fashion Revolution Day on April 24 to mark the collapse of the Rama Plaza factory in Bangladesh in 2013. Ninety percent of the 150 people who initially wanted to buy cheap t-shirts decided against a purchase.

The stunt was devised on behalf of Fashion Revolution by BBDO Berlin production company Unit9 Berlin.

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About

Credits
Date
Apr 27, 2015
Agency:
BBDO Berlin
CCO:
Wolfgang Schneider
Client:
Fashion Revolution
Executive Creative Director:
Michael Schachtner
Creative Managing Director:
Jan Harbeck
Production Company:
Unit9 Berlin
Art Director:
Michail Paderin
Art Director:
Jessica Witt
Motion Designer:
Nicolas Moles
Senior Account Manager:
Mike Kannowski
Executive Producer:
Silke Rochow
Art Buying:
Cathrin Barbe
Director:
Robert Bader
DOP:
Alessandro Rovere
DOP:
Kevin Krefta
Editor:
Kevin Krefta
Executive Producer:
Stefan Bader
Photographer:
Christian H. Hasselbusch
Tech Lead:
Maciej Zasada
Developer:
Kamil Chruscinski
Technical Producer:
Christian Hergarten
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