Creativity

Brazil's Christ the Redeemer Statue Moves to Naples after Yesterday's World Cup Defeat

Icon 'Flees' Country at the Speed of Light, Courtesy of Fastweb

Published on Jul 09, 2014

Editor's Pick

It looks like Germany's defeat over Brazil during yesterday's World Cup match has driven away the country's most recognizable landmark, Rio's Christ the Redeemer. The famous statue perched on Corcovado hill miraculously appeared this morning in Naples, Italy, courtesy of Italian broadband provider Fastweb and M&C Saatchi Milan.

The stunt aims to show the speed of downloading times on Fastweb, and plays off the fact that images of Christ the Redeemer have been the most downloaded and shared of the year in Italy due to the World Cup. The campaign continues online, where Fastweb will showcase videos and images related to the event.

The Christ stunt is the latest from M&C Saatchi and the client, who previously transformed an Italian metro station into what appeared to be one from Shibuya, Japan to showcase Fastweb speed.

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About

Credits

Date
Jul 09, 2014
Agency:
M&C Saatchi Milan
Client:
FastWeb

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