What Do Kids Think About Bankers? This Ad Asks Them Outright

A Telling Spot From Belgium Examines the Reputation of Financiers

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Editor's Pick

For this campaign from Febelfin, the Belgian Financial Sector Federation, examining the reputation of bankers, agency Duval Guilliaume asked a bunch of kids what they want to be when they grow up. They answer in the usual way that kids do -- ballerinas, police offers and so forth, and are then asked whether they would want to be a banker. Their incredulous expressions are fantastic, and some of the comments that come out -- for example, that their parents hate bankers, or that bankers drink a lot of alcohol to forget their bad behaviour -- are very telling.

While we're not sure that banks are going to have a recruitment crisis any time soon, it's a neat idea for a campaign, and we hope it might just make some financial institutions think about their behaviour.

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About

Description

How is the reputation of the banks these days? To find out, we asked children. Their answers may surprise you, or not.

https://www.youtube.com/watch?v=CqN9Jds9I0k

Credits
Date
Mar 17, 2015
Agency:
Duval Guillaume
Client:
Febelfin
Copywriter:
Jeremie Goldwasser
Account Director:
Elke Janssens
Art Director:
Ad Van Ongeval
Creative Director:
Koenraad Lefever
Creative Director:
Dries De Wilde
Executive Creative Director:
Veronique Sels
Account Manager:
Jef Leysen
TV Producer:
Marc Van Buggenhout
TV Producer:
Tuyen Pham Xuan
Executive Producer:
Isabelle Baele
Producer:
Els Chapelle
Director:
Henrik Luyten
Director:
Lies Vanderauwera
DOP:
Arne Focketyn
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