Creativity

Febreze: Thank You

Thanks times a million.

Published on Jun 18, 2012

Editor's Pick

Febreze staffers are saying 'Thank You' to their one million Facebook fans by literally saying 'Thank You' one million times. In a live streaming event, people behind Febreze are taking shifts over two-and-a-half days to say those magic words.

The Thank-a-Thon enlists marketing managers, sales execs or customer service reps -- and many others -- in the mission, while fans can vote on which smelly items should be placed in the room the team is working out of, as well as encourage the staffers to say thank you in different languages.

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About

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Date
Jun 18, 2012
Client:
Febreze

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