To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

FedEx Gives You All You Want For Christmas In One Box

Holiday Ads Show Benefits Of Its One Rate Shipping Service.

Editor's Pick

FedEx is promoting its One Rate shipping service with a series of humorous ads via BBDO NY. Two spots and two Vine executions (the brand's first) highlight the amount of stuff you can fit in one box in various ways -- including, as shown here, what happens when Grandma goes a little wild with the knitted cozies. (The cozies in question were actually knitted by the winner of FedEx's small business grant contest, Darn Good Yarn). Another shows Santa shipping lumps of coal, while the Vines show what a coach migh ship to a referee and what your Mom night send for cooking your first Thanksgiving meal. See them all on the right.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Nov 19, 2013
BBDO New York
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age