Creativity

Michel Gondry Brings a Touch of Magic to Delivery Networks in FedEx's Latest Ad

BBDO Enlisted the 'Be Kind, Rewind' Director for Its Latest Spot

By Alexandra Jardine. Published on Mar 29, 2017

Editor's Pick

How do you make the logistics of international deliveries look magical and other-worldly? BBDO found an answer in its new spot for FedEx: enlisting the help of writer and director Michel Gondry (whose work includes "Eternal Sunshine of the Spotless Mind," and "Be Kind Rewind").

The spot shows all the objects for delivery making their way through an airport and 'round the world; laptops fly like birds through departure gates, lava lamps and basketballs float through the universe like space junk, skateboards, shoes and cute toy robots queue for passport control, and are then seen parachuting down into the front porches of houses. "What we do every night is like something out of a strange dream," says the voiceover. "Except that the next morning, it all makes sense."

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About

Credits

Date
Mar 29, 2017
Agency:
BBDO New York
Chief Creative Officer Worldwide:
David Lubars
Client:
FedEx
Chief Creative Officer, New York:
Greg Hahn
Executive Creative Director:
Gianfranco Arena
Executive Creative Director:
Peter Kain
Senior Creative Director:
Tom Kraemer
Creative Director:
Dan Kenneally
Director of Integrated Production:
David Rolfe
Group Executive Producer:
Amy Wertheimer
Senior Content Producer:
Sofia Doktori
Director of Music:
Rani Vaz
Production Company:
Partizan
Director:
Michel Gondry
DOP:
Shawn Kim
Producer:
Raffi Adlan
Edit House:
Exile
Editor:
Eric Zumbrunnen
Assistant Editor:
Christopher Fetsch
Head of Production:
Melanie Gagliano
Executive Producer:
Sasha Hirschfeld
VFX:
Method Studios
Executive Producer:
Stuart Robinson
VFX Supervisor:
Doug Luka

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