Why Saving Money on FedEx Could Make Life Awkward for Mom and Dad

Latest Spots Highlights Brand's Benefits for Small Businesses

Published on Jun 01, 2015

Editor's Pick

FedEx highlights how it can help small businesses grow in a series of humorous scenarios, in the delivery firm's latest campaign from BBDO New York. Four new spots have fun with the the unexpected consequences of the growth and savings businesses can achieve, thanks to Fedex services and tools. Here, a son outlines to his parents that now FedEx has helped them grow their family jam-making business, "it's time we started acting like a business." But that means, among other new rules, that Mom and Dad's inter-company dating could be a problem.

Other spots feature a small business whose boss has a sideline in offering bed and breakfast, a firm of "hotshot" kids running a business out of a garage, and a boss who's saving money with FedEx but having issues with a (hilarious) open-plan office. All were directed by Tom Kuntz via MJZ.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now



Jun 01, 2015
BBDO New York
Chief Creative Officer, Worldwide:
David Lubars
Chief Creative Officer, New York:
Greg Hahn
Executive Creative Director:
Gianfranco Arena
Executive Creative Director:
Peter Kain
Associate Creative Director/AD:
Justin Bilicki
Associate Creative Director/CW:
Matt Herr
Group Executive Producer:
Amy Wertheimer
Executive Producer:
Tricia Lentini
Group Planning Director:
Sangeet Pillai
Managing Director:
Kirsten Flanik
Production Company:
Tom Kuntz
Executive Producer:
Scott Howard
Line Producer:
Emily Skinner
Director of Photography:
Jo Williams
Edit House:
Mack Cut
Ian MacKenzie
Assistant Editor:
Mike Leuis
Executive Producer:
Sasha Hirschfeld
Visual Effects House:
Sound Mixer:
Philip Loeb/Heard City
Francene Selkirk

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.