Creativity

FedEx: Food Truck

Hot meal delivery at SXSW

Published on Mar 15, 2011

Editor's Pick

FedEx snuck this food truck into SXSWi, disguised as a FedEx delivery truck. Once inside, a different international hot meal was delivered (for free) each day, in packaging specially designed to mimic FedEx boxes. The stunt was devised to promote its international shipping capabilities.

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About

Credits

Date
Mar 15, 2011
Agency:
BBDO New York
Chief Creative Officer:
David Lubars
Client:
FedEx
Executive Creative Director:
Greg Hahn
Executive Creative Director:
Michael Smith
Creative Director:
Larry Corwin
Senior Creative Director:
Jason Lucas
Senior Copywriter:
Ben Butler
Interactive Copywriter:
Rick Williams
Senior Art Director:
Stirling McLaughlin
Producer:
Deborah Draper
Producer:
Rick Jones
Producer:
Kim Wiggins
Producer:
Anne Taylor

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