Creativity

FedEx: Gimmicks

Effects galore.

Published on Nov 19, 2012

Editor's Pick

BBDO Toronto presents the gimmick-iest ad ever, for FedEx Canada, to promote the company's deals. Featuring some really snazzy visual effects, the ad is an ad within an ad within a few more ads, featuring wildlife like talking turtles, ants as well as some hobbit-type warlock creatures. And of course, there are some humans -- who, as it turns out, might not be all that gimmick-free either.

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About

Credits

Date
Nov 19, 2012
Agency:
BBDO Toronto
Client:
FedEx
Executive Creative Director:
Peter Iganzi
Executive Creative Director:
Carlos Moreno
Writer:
Sean Atkinson
Art Director:
Shawn James
Agency Producer:
Anna Tricinci
Agency Producer:
Dave Medlock
Director:
Peter Martin
Director of Photography:
Barry Parrell
Production Designer:
Noel McCarthy
Production Company:
Sons and Daughters
Executive Producer:
Liane Thomas
Producer:
Jeff Darragh
Editing:
POSTERBOY Edit
Editor:
Brian Williams
Assistant Editor:
Steve MacGregor
Editing Executive Producer:
Michelle Lee
Color:
Alter Ego
Colorist:
Eric Whipp
Animatronics:
Legacy Effects
CGI:
Aardman Animations
VFX:
Ring of Fire
Sound Design:
Grayson Matthews
Casting:
Powerhouse

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