FedEx: Name Tag

Holiday Ads Show Benefits Of Its One Rate Shipping Service.

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FedEx is promoting its One Rate shipping service with a series of humorous ads via BBDO NY. Two spots and two Vine executions (the brand's first) highlight the amount of stuff you can fit in one box in various ways -- including, as shown here, what happens when Grandma goes a little wild with the knitted cozies. (The cozies in question were actually knitted by the winner of FedEx's small business grant contest, Darn Good Yarn). Another shows Santa shipping lumps of coal, while the Vines show what a coach migh ship to a referee and what your Mom night send for cooking your first Thanksgiving meal. See them all on the right.

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Nov 19, 2013
BBDO New York
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