FedEx: Solutions That Matter website

It all starts with the delivery.

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BBDO has developed an interactive site for FedEx that takes the viewer on a reverse timeline journey to show how a Fedex delivery can impact on healthcare, auto manufacturing, sustainability and small business. B-Reel was the production company on the project.

B-Reel director Johan Perjus filmed the reverse timeline of a shipment's journey, freezing every step for emphasis. The film was created in multiple passes using a motion control rig. Its 'frozen time' effects used Milo Motion Control for the dynamic camera movements.

Visitors simply move their cursor to the right to see the story unfold in reverse order; for example, a man shown having a coffee outdoors at a cafe is then shown having open heart surgery, and receiving a transplant in a box delivered by FedEx. The digital experience complements BBDO's 'Solutions That Matter' campaign for FedEx, using case studies that are highlighted in TV spots.

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About

Credits
Date
Feb 02, 2012
Agency:
BBDO New York
Chief Creative Officer:
David Lubars
Client:
FedEx
ECD:
Greg Hahn
ECD:
Michael Smith
ECD:
Mathias Appelblad
Integrated Group Creative Director:
Larry Corwin
Integrated Group Creative Director:
Ricardo Landim
Senior Copywriter:
Adam Calvert
Senior Art Director:
Paul Wagner
Senior Art Director:
Anne Bioty
Content Producer:
Namik Minter
Executive Interactive Producer:
Douglas Stivers
Senior Interactive Producer:
Tena Goy
Associate Interactive Producer:
Sara Kayden
Digital Production Company:
B-Reel
Film Production Company:
B-Reel Films
Director:
Johan Perjus
Executive Producer:
Susan Rued Anderson
Executive Producer:
Pelle Nilsson
Executive Producer:
Johannes Ahlund
Producer:
Lars Nordenson
Director of Photography:
Mattias Andersson Rudh
Production Designer:
Betsy Angerman
Motion Control:
Syndicate
Mobile Production:
Doubleleft
Sound Design:
Antfood, Headroom
Music:
Jon Hopkins
CG & FX & Post Production Company:
Magoo 3D Studios
Producer:
Henrik Jernberg
VFX Supervisor:
Jens Lindgren
Compositing:
Frida Nerdal
Compositing:
Jens Lindgren
Compositing:
Thomas Volkmann
Lead 3D Artist:
Par Wahlund
3D:
Andreas Ostlund
3D:
Anja Rackwitz
3D:
Emil Meiton
3D:
Henrik Sandberg
3D:
Jonas Lindstrom
3D:
Jonas Stenquist
3D:
Stefan Eriksson
Editor:
Frederik Akerstrom
Editorial Company:
Colapse International

See more credits

Category
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