FedEx: Two-Sided Paper

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In its latest campaign for FedEx, BBDO N.Y. continues its laugh out legacy for the brand with three new spots directed by Jim Jenkins of O Positive. In the brand's classic comedic style, they imagine some head scratching office solutions made even more ridiculous by the buttoned up qualities of FedEx. A fourth blockbuster-style spot directed by Martin Campbell pulls back on the effects to reveal the magic of speedy delivery that remains thanks to Fedex.

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Sep 14, 2011
BBDO New York
Chief Creative Officer:
David Lubars
Executive Creative Director:
Greg Hahn
Executive Creative Director:
Mike Smith
Executive Producer:
Elise Pavone
Jim Jenkins
Production Company:
O Positive
Executive Producer:
Ralph Laucella
Line Producer:
Marc Grill
Production Designer:
Jason Edmonds
Director of Photography:
Larry Fong
Iain Mackenzie
Edit House:
Mackenzie Cutler
Senior CD/Copywriter:
Tom Kraemer
Chris Beresford-Hill
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