Creativity

FedEx: What is Fast Thinking?

As Alex Trebek groupies know, supernerd Ken Jennings' record-setting Jeopardy run ended the other week, when his "What is FedEx?" Final Jeopardy answer should have been "What is H&R Block?" (The questi

Published on Dec 09, 2004

Editor's Pick

As Alex Trebek groupies know, supernerd Ken Jennings' record-setting Jeopardy run ended the other week, when his "What is FedEx?" Final Jeopardy answer should have been "What is H&R Block?" (The question was, "Most of this firm's 70,000 seasonal white-collar employees work only four months a year.") But Jennings' momentary bout of insanity

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Credits

Date
Dec 09, 2004
Client:
FedEx
Agency:
BBDO New York
Executive Creative Director:
Eric Silver
Copywriter:
Tom Christmann
Art Director:
Jerome Marucci

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