Creativity

Feingold Senate Committee: Political Spinal Tap

The Backbone's Connected to the Vote Bone. Wisconsin Democrat Russ Feingold was re-elected to the Senate earlier this month, and the particular piece of political posturing seen here may have had something to do with it. Feingold's advertising for th

Published on Nov 24, 2004

Editor's Pick

The Backbone's Connected to the Vote Bone. Wisconsin Democrat Russ Feingold was re-elected to the Senate earlier this month, and the particular piece of political posturing seen here may have had something to do with it. Feingold's advertising for the past 12 years has been handled by Eichenbaum + Associates, whose work, points out CD Steve Eichenbaum, "is more than just TV spots. It's a unified campaign consisting of everything from fundraiser invitations to T-shirts, radio, signs, buttons, print, web design and other media." Though Wisconsin went to Kerry in a squeaker, "in an election where the Democrats pretty much got beaten across the board, we managed to win ours by 12 points and garner the largest total number of votes for any candidate in Wisconsin history." Nor is the T-shirt the usual load of empty political hype. Feingold, after all, is the only Senator to vote against the Patriot Act in 2001. "The 'backbone' tee became enormously popular, and was a hugely successful fundraiser," says Eichenbaum. "Most staffers wore one, and eventually Feingold began referring to his staff as his 'backbone team.' The vertical signage [see the PDF] was designed to underscore the 'Standing up for us' message, and to stand out from the sea of other horizontal yard signs."

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About

Credits

Date
Nov 24, 2004
Client:
Feingold Senate Committee
Art Director/Designer:
Jerry Hayes
CD/Copywriter:
Steve Eichenbaum

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