Creativity

FEMA: The Day Before

Just another not-so-ordinary day.

Published on Sep 19, 2012

Editor's Pick

Everyday is ordinary, until it isn't. That's the message of a new PSA from FEMA and the Ad Council, out of Leo Burnett. Based on research that indicated that emergency preparedness often doesn't happen because people don't think an emergency can take place in their communities, the new film focuses on how ordinary and commonplace everything seems right before something terrible happens. Using the splitscreen technique, which seems to be the creative trick du jour, the spots feature a typical day in the 1980s, juxtaposed with a typical day today. The campaign was created pro-bono by Leo Burnett.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 19, 2012
Agency:
Leo Burnett
Client:
FEMA
VP/Executive Producer:
Rob Allen
ACD:
Guybrush Taylor
VP/Creative Director:
Ryan Wagman
Production Company:
MTh
Director:
Guillaume De Fontenay
DP:
John Houtman
EP:
Jeff Scruton
Producer:
Rob Newman
Post Production Company:
Mirada
Head of VFX/Animation:
John Fragomeni
Composing Supervisor:
Chris Noellert
EP:
Patrick Nugent
Post Producer:
Leighton Greer
Editor:
Erik Barnes

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.