Creativity

FENDI Created a Live-Streamed Catwalk Show Filmed by Drones

Of Course, the Drones Were Branded

Published on Apr 01, 2014

Editor's Pick

For Fendi's A/W 2014 show, Unit9 joined forces with the fashion house with a live-streamed production where viewers could switch between standard cameras -- or shots provided by Fendi-branded drones.

Despite the date, this isn't an April Fool's joke.

The brand teamed with Google for the campaign, which featured three drones capturing shots of the runway from every angle. Each drones was flown by a team of pilots, and Unit9 created a camera-rigging system that produced high quality footage.

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About

Credits

Date
Apr 01, 2014
Client:
Fendi
Prod. Co.:
Unit9

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