Creativity

Fernet 1882: Recaldes


Last weekend Córdoba, Argentina hosted the 28th annual Rally Argentina, one of the many stages of the World Rally Championship. Cordoba is the birthplace of rally legend Jorge Recalde, who, in 1988, became the first Argentinean

Published on Apr 02, 2008

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Last weekend Córdoba, Argentina hosted the 28th annual Rally Argentina, one of the many stages of the World Rally Championship. Cordoba is the birthplace of rally legend Jorge Recalde, who, in 1988, became the first Argentinean to ever win the competition.  Having passed away seven years ago, it is in his memory that race sponsor 1882 Fernet and its Buenos Aires-based ad agency, Madre created their newest installation. Consisting of 1,882 life-sized cardboard cutouts of the racing legend, the tribute, featuring his likeness, spanned three hectares of hillside.

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