Creativity

You Just Can't Follow the Fiat Abarth on Twitter

Car's Twitter account mysteriously blocks new followers

Published on Jun 12, 2013

Editor's Pick

Fiat's Abarth 500 -- the car that boasted getting Charlie Sheen into a commercial after his public meltdown -- has a Twitter account that's radically different from any other brand in that it is actively discouraging followers. Try to follow the account and you simply can't, because, as the cover photo says, the car is "too fast to follow."

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Credits

Date
Jun 12, 2013
Client:
Fiat Abarth 500

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