Creativity

Fiat Introduces 'Scratched-up' Wolverine Car

Fiat Bravo Arrives in Brazil End of July 

Published on Jul 11, 2013

Editor's Pick

Would you buy a car with deep gouge-marks all over it? You would if it was the Fiat Bravo, the automaker's "Wolverine' car that arrives in the Brazilian market at the end of the month. With a tie up to the upcoming movie, the car features stickers that mimic claw marks from the hero, as well as numerous other "high-tech" features, as shown in this print ad for the vehicle by Leo Burnett Brazil. 

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Credits

Date
Jul 11, 2013
Agency:
Leo Burnett Brazil
Client:
Fiat

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