Creativity

Fiat: Eco Drive

Published on May 11, 2009

Editor's Pick

A downloadable app analyzes on-road driving habits and recommends ways for drivers to reduce their carbon footprints and trim fuel costs. Users download the app to their computers, plug any USB stick into the Blue & Me port in their cars and drive. The information is saved to the stick, so when it's plugged back into the computer, the information uploads into the Eco Drive app, which then crunches the data to reveal a driver's efficiency. For more on the One Show Interactive awards, visit the full story.

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About

Credits

Date
May 11, 2009
Client:
Fiat
Agency:
AKQA

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