Creativity

Fiat Gets Kids To Belt Up With Superhero-themed SeatBelts

Brazilian innovation encourages backseat safety

Published on May 16, 2013

Editor's Pick

Encouraging kids to wear their seatbelts can be a trial. So Leo Burnett Brazil created these fabulous seatbelt covers for Fiat in a tie-up with DC Comics' The Justice League. Batman, The Flash and Wonder Woman-themed covers give kids an extra incentive to belt up; particularly important in a country where one of the main causes of child mortality is traffic accidents.

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About

Credits

Date
May 16, 2013
Agency:
Leo Burnett Tailor Made - Brazil
Client:
Fiat
Creative Vice President:
Marcelo Reis
Executive Creative Director:
Guilherme Jahara
Creative Director:
Rodrigo Jatene
Copywriter:
Caio Lekecinskas
Art Director:
Rafa Oliveira
Account:
Pablo Arteaga
Account:
Cintia Mourao
Account:
Daniela Ferreira
Account:
Mirelly Rosa
Media:
Fernando Sales
Media:
Daniela Franco
Media:
Leonardo Gomes
Media:
Paulo Pereira
Media:
Fabio Requer
Planning:
Marcello Magalhaes
Planning:
Tiago Lara
Producer:
Celso Groba
Producer:
Maria Fernanda Moura
Producer:
Jackeline Neuwirt
Film Production Company:
Tubarao Filmes
Sound Production:
Comando S

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