China, Italy -- what's the difference? These two countries are pretty darn similar, says Wieden & Kennedy Shanghai's new film for Fiat -- with a shared love of noodles, and a proud tradition of loving your family. But China is moving away from its roots, and becoming a little too fast, too modern, says the Italian voiceover in the Ralf Schmerberg-directed piece. Perhaps it's time for them to "live the beautiful life."
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