Creativity

Fiat: No Dream Limit

A whirlwind journey.

Published on Nov 08, 2012

Editor's Pick

Gorgeous animation in a bold, graphic-novel style make this spot by Doner and Superfad for Fiat 500 a must watch. "No Dream Limit" focuses on the endless possibilities for customization the new Fiat offers, via a surreal, seamless journey taken by two custom Fiat 500 cars: the Beach Cruiser, and the Cafe Racer.

The production company developed 3D rendering styles for the cars, depending on the environment shown. For example, toon-shaded line art is used for the Beach Cruiser model, and a higher contrast, graphic chrome look is employed for the Cafe Racer. At the end, the animated cars transition into real photos.

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About

Credits

Date
Nov 08, 2012
Agency:
Doner
Client:
Fiat
Prod. Co.:
Superfad
Managing Director:
Kevin Batten
EP:
Darren Jaffe
Line Producer:
Nate Occhipinti
Post Prod:
Superfad
Director:
Jason Cook
Designer:
Angela Ko
Designer:
Yuki Yamada
Designer:
Sandy Chang
CG Lead:
Kevin Walker
3D:
Sarah Wolfe
3D:
Kimberly Im
3D:
Andy Kim
3D:
Kevin Walker
3D:
Josh Kohlmiere
3D Modeling:
DeAndre Moore
3D Modeling:
Greg Oppman
2D Animation:
Song Kim
2D Animation:
Taik Lee
2D Animation:
Anastacio Gallardo
Storyboard:
Song Kim
Composite:
Trix Taylor
Composite:
Sandy Chang

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