Fiat: Original Parts 2

Changing the story.

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Editor's Pick

A print campaign for Fiat from Leo Burnett Tailor Made, Brazil, points out that 'just one non-original part changes the whole story'. Each execution contains an item that lends a whole new nuance to the outfit; like these pink handcuffs among the clinical whites of a nurses uniform and tools.

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About

Credits
Date
Feb 29, 2012
Agency:
Leo Burnett Tailor Made - Brazil
CD:
Marcelo Reis
Client:
Fiat
CD:
Guilherme Jahara
AD:
Alexandre Pagano
AD:
Raphael Taira
AD:
Bruno Mukai
CW:
Joao Caetano
CW:
Filipi Longuin
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