Fiat: Social Drive

Social media-no longer a driving hazard.

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Agencia Click Isobar helped Fiat become more social--and arguably, made driving safer with a new feature it conceived that for the brand's Punto model. The Fiat Social Drive enables its drivers to connect to their social networks and keep abreast of their friends' updates while letting them focus on the road ahead of them.

Drivers launch the service with voice command and it gives them the lowdown on what's happening with friends on Facebook, Twitter, and Foursquare. The service came exclusively with the automaker's Novo Punto range and was a key marketing feature of the cars. According to the agency, within a month of launch, car sales rose 96% compared to the previous month, seeing an average of 4,600 car sales a month subsequent to its release.

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About

Credits
Date
Dec 10, 2012
Agency:
AgenciaClick Isobar
Chief Creative Officer:
Raphael Vasconcellos
Client:
Fiat
Chief Creative Officer:
Fred Saldanha
Executive Creative Director:
Eduardo Battiston
Creative:
Bruno Barbieri
Creative:
Diogo Valim
Design:
Bruno Oyama
Design:
Felipe Accorsi
Design:
Eduardo Rodarte
Design:
Eduardo Marzionna
Illustration:
Gustavo Bockos
Motion Design:
Fabio del Rio
Motion Design:
Lucas Lourenco
Motion Design:
Fabricio Lucio
Technology:
Fabiano D'Agostinho
Technology:
Marcos Paulo Santos Falcao
Technology:
Luis Leao
Planner:
Renata Bokel
Planner:
Bertrand Cocallemen
Planner:
Armando Areias
Media:
Rose Campiani
Media:
Guilherme Horacio
Media:
Nadia Freitas
Media:
Amanda Coutinho
Production:
Priscila Moscovich
Production:
Carolina Florentino
Soundtrack:
Ritmika
Telephony Solution:
Nuswit
Case Study Production:
Talk Filmes

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