Fiat: Street Evo

Stop signs--not just for stopping.

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Leo Burnett Iberia came up with this new way to utilize road signs with its new Street Evo effort for Fiat. The agency created a mobile app that treats the signs like QR Codes. By capturing the signs with the app, users get information on various features of the Evo. Stop signs for example, will show them the car's breaking capabilities. For added incentive, secret prizes are hidden behind some of the signs.

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About

Credits
Date
May 02, 2011
Agency:
Leo Burnett Iberia
Client:
Fiat
Executive Creative Director:
Chacho Puebla
Creative Director:
Francisco Cassis
Creative Director:
Sergio Lobo
Copywriter:
Francisco Cassis
Art Director:
Fred Bosch
Art Director:
Sergio Lobo
Interactive Creative:
Fred Bosch
Creative Advisor:
Tura
Head of Digital:
Asier Garcia
Head of Digital:
Victor Moreno
Head of PR:
Sarah Okrent
Head of Programming:
Victor Moreno
Audiovisual Production:
Hugo Lage
Audiovisual Production:
Rui Lousao
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