Zoolander Is Caught 'Driving While Hot' in Fiat's Golden Globes Ad

Stiller's Super Model Takes Innovative Selfies in Ad Via Testa and Partners

Published on

Editor's Pick

Fiat Chrysler Automobiles is putting another movie star in the driver's seat: Ben Stiller stars in a new ad for the 2016 Fiat 500X subcompact crossover as the helplessly vain and dimwitted model Derek Zoolander.

The spot -- which debuted during Sunday night's "Golden Globe Awards" broadcast on NBC -- comes roughly one month before the release of "Zoolander No. 2," which stars Mr. Stiller, Owen Wilson and Will Ferrell. In the ad, Mr. Zoolander stops to pose multiple times for a red light camera. "I know. I was driving while hot," he tells a police officer.

The ad is the result of a collaboration between FCA and Paramount Pictures and is the latest Hollywood deal struck by FCA-Global Chief Marketing Officer Olivier Francois. Mr. Francois, who has a penchant for big entertainment partnerships, recently struck similar ad deals with the "Star Wars" and "Hunger Games" movie franchises.

The Zoolander deal seems like a more natural partnership, though. Unlike "Star Wars" and "Hunger Games," there are actually cars in the Zoolander movie. The Paramount deal includes Fiat product placement in the flick, although exact details were not available at press time. Also working in the favor of the Italian car brand is the fact that the movie is set in Italy, Mr. Francois noted.

"The car is part of the movie, the brand is part of the movie. So the more the movie will be seen, the better it is for the car and for the brand," Mr. Francois said in an interview. "Derek Zoolander is super distinctive, sexy and trendy and fun. And that's exactly the way I would describe Fiat."

He said Mr. Stiller took an active role in the creation of the ad, which was directed by Jeff Mann, the executive producer of "Zoolander No. 2." The agency that worked on the spot is Testa and Partners, a Los Angeles-based advertising agency formed as a joint venture between Armando Testa of Italy and L.A.-based Trailer Park, which is an entertainment and content-marketing agency.

Read more about the Zoolander Fiat ad on Adage.com.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jan 11, 2016
Testa and Partners Los Angeles
Executive Creative Director:
John McMahon
Creative Director:
Angelo Ratti
Creative Director:
Giovanni Settesoldi
Creative Director:
Mike Goedecke
Gabriele Di Donato
Chad Einbinder
Julie Babcock
Rachel Yanovski
Account Supervisor:
Matthew Wells
Phil Perri
Broadcast Producer:
Greg Stacy
Post Production Supervisor:
John Ryan
Production Company:
Epoch Films
Jeff Mann
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age