Chew Toys for Humans -- the Next Great Weight-Loss Invention?

Fiber One's Hilarious Fake Infomercial Poses the idea

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General Mills' Fiber One's work out of Saatchi & Saatchi NY has been hilarious recently -- first we had the pregnant man who wasn't, and now there's a fake infomercial for "Chew Treats" -- chew toys for humans.

The idea, so the ad explains, is that instead of snacking on high-calorie treats, you can do as your dog does and just have something to chew on, like a rubber donut or slice of cheesecake.

In the spot, directed by Augusto Gimenez Zapiola of Argentinacine, we see a bunch of people doing just that. Eventually, we learn that alternatively, you could just have some of Fiber One's low calorie brownies, cheesecake bars and lemon bars.

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About

Credits
Date
Sep 30, 2015
Agency:
Saatchi & Saatchi New York
Chief Creative Officer:
Jay Benjamin
Client:
Fiber One
Global Creative Director:
Luca Lorenzini
Global Creative Director:
Luca Pannese
Copywriter:
Rees Steel
Copywriter:
Paul Spelman
Art Director:
Lisandro Ancewicz
Art Director:
James Tucker
Head of Content Production:
John Doris
VP, Executive Producer:
Bruce Andreini
Producer:
Tina Lam
Business Manager:
Christina Mattson
Production Company:
argentinacine
Director:
Augusto Gimenez Zapiola
Co-Director:
Hernan Corera
Executive Producer:
Nano Tidone
Producer:
Lorena Habichayn
Producer:
Natali Sussman
Director of Photography:
Julian Ledesma
Editing Company:
Cosmo Street Editorial, NY
Editor:
Aaron Langley
Assistant Editor:
Zoe Mougin
Executive Producer:
Maura Woodward
Producer:
Valerie Sachs
Online/VFX:
SwitchFX
Mixer:
Adam Charity
Mixer:
Brett Fuchs
Business Design Director:
Blake Enting
Creative Design Lead:
Agatha Sohn
Designer:
Mete Erdogan

See more credits

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