Fidelity Investments: Saving Stories

Kids play out a life story.

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Children act out the life story of a retiree, in the first of a series of YouTube videos created by digital agency Firstborn for Fidelity Investments. The videos aim to inspire people to save for their retirement by telling stories of lives "well-lived" . The first tale is about Marian Barnett, a Florida woman who went skydiving at age 90. (Firstborn heard about her via a newspaper article and subsequently tracked her down). The interview audio of her life story is re-imagined and interpreted by the kids.

The web film was designed by Firstborn in collaboration with Fidelity's in-house agency, Fidelity Communications & Advertising, and with production help from Partizan.

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About

Credits
Date
Oct 08, 2012
Agency:
Firstborn
CD:
Adam Rubin
Client:
Fidelity Investments
EP:
Alex Krawitz
Director of Strategy:
Eugene Chung
Director of Client Engagement:
Jason Rosenfelt
Senior Studio Producer:
Will Russell
Senior Producer:
Chris Grey
Production:
Ross Girard
Line Producer:
Brian Turner
Post Production:
Firstborn
Editor:
Jess Carfield
Assistant Editor:
Katharina Glanz
Assistant Editor:
Phil Mansfield
Colorist:
Jess Carfield
Compositing:
JR Schmidt
Compositing:
Jordan Carroll
Compositing:
Hee Sun Kim
Sound Design:
Brett Swanson
Audio Mix:
Brett Swanson
Production:
Partizan
Director:
Jeremy Konner
EP:
Matt Tucker
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