Creativity

Chicago's Field Museum Uses Your Voice to Make Its Exhibits Come Alive

A Roving Sound Booth Asks Chicagoans to Play the Creatures and Plants in Institution's Collection

By Ann-Christine Diaz. Published on Jul 14, 2017

Editor's Pick

Leo Burnett seems to be on a roll when it comes to museum creativity. The agency was behind the award-winning "Van Gogh BNB", and now it's behind a clever idea that will give voice, literally, to the specimens at Chicago's Field Museum.

At a sound-recording booth traveling across the city throughout July, the campaign invites local Chicagoans to tell the stories of the animals, plants and mineral specimens in the museum's collection, all in first-creature P.O.V.

Characters in need of a voice include the first-ever brachiosaurus to be found -- "This paleontologist, Elmer Riggs, nice young fella, found me in The Rockies in 1900," goes his script. There's also a Cedar Waxwing: "I don't have wrinkles, but don't be fooled. I'm old, sister. 120-years-old," it says.

The best performances will become part of the museum's permanent collection. Visitors will be able to hear the "Specimen Monologues" on a mobile website as they explore the Field Museum's exhibits.

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About

Credits

Date
Jul 14, 2017
Agency:
Leo Burnett Chicago
Chief Creative Officer:
Britt Nolan
Client:
Field Museum
Creative Director:
Carlos Murad
Creative Director:
Pete Lefebvre
Associate Creative Director:
Julio D'Alfonso
Copywriter:
Julio D'Alfonso
Associate Creative Director:
Travis Klausmeier
Copywriter:
Travis Klausmeier
Senior Art Director:
Luis Marques
Script Writer:
Chrissy Bruzek
Script Writer:
Anthony Brooks
Script Writer:
Austin Paramore
Production Designer:
John Havemann
Editor:
Jon LeVert
Associate Producer:
Luke Crawford
Associate Producer:
Amy Tyszkiewicz
Producer Intern:
Josephine Tse
Producer Intern:
Bryan Casallo
Senior Account Executive:
Sasvi Alam
Creative Resource Director:
Kevin Brown
Executive Producer:
Juan Woodbury
Activation Production House:
Engage & Resonate

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