FIFA 10: How Big Can Football Get?

The FIFA 10 campaign kickoff spot

Published on

Editor's Pick

Wieden + Kennedy Amsterdam kicks off its latest integrated campaign for EA's blockbuster FIFA game with this anthem spot. The ad debuts this weekend during the Manchester City v Manchester United match.

The How Big Can Football Get campaign was inspired by the massive FIFA game play figures ( EA says two million FIFA games are played daily) and will include web films, an online football community, a documentary and other elements.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Sep 18, 2009
Agency:
Wieden + Kennedy Amsterdam
Client:
EA Sports
Executive Creative Director:
John Norman
Executive Creative Director:
Jeff Kling
Creative Director:
Edu Pou
Creative Director:
Joakim Borgstrom
Art Director:
Barney Hobson
Copywriter:
Rick Chant
Agency Head of Production:
Corey Bartha
Agency Producer:
Cat Reynolds
Director:
Johnny Green
Production Company:
Knucklehead
Producer:
Matthew Brown
Director of Photgraphy:
Joost Van Gelder
Director of Photgraphy:
Stuart Graham
Production Designer:
Guillaume Amosse
Production Designer:
Dan Betteridge
Editor:
Neil Smith
Editorial Company:
Work
Tags
Category
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age