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FIFA 13: Join the Club

Enter the clubhouse.

Editor's Pick

Wieden & Kennedy Amsterdam take you on a rollicking ride through the FIFA 13 "clubhouse," where real soccer players and their gamer fans connect. A new FIFA player enters the club for the first time, and then goes on a mad dash around the place -- bumping into players like Joe Hart (who plays a kit boy), Alex Oxlade-Chamberlain, who's being auctioned off, and Lionel Messi, who decides to get in on some game=playing fun.

The 90-second film is just the start of the campaign. An interactive site created by AKQA lets you really get your head in the game and click around to find the backstories of the players and unlock other content.

The work -- while fun -- reminds us of Nike's "My Time is Now" film, created by Wieden's London office, which also included an epic, fast-paced film, and an interactive version as well.

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About

Credits
Date
Aug 31, 2012
Agency:
Wieden + Kennedy Amsterdam
Client:
FIFA 13
ECD:
Mark Bernath
ECD:
Eric Quennoy
CD:
Mike Farr
CD:
Pierre Janneau
AD:
Mike Bond
CW:
Bern Hunter
Broadcast Director:
Erik Verheijen
EP:
Elissa Singstock
Assistant Producer:
Marlous Kusters
Planner:
Ben Armistead
Communications Planner:
Richard Oldfield
Project Manager:
Pamela Prior
Art Producer:
Kristina Wilmar
Studio Artist:
Sebastiaan Laurentius
Studio Artist:
Tanya Funnel
Business Affairs:
Emilie Douque
Digital Agency:
AKQA
ECD:
Nick Bailey
ACD:
Simon Clancy
AD:
Christian Mezofi
Senior Designer:
Dino Erdmann
Designer:
Vanessa Carpanezi
Designer:
Sabrina Patzek
Copy Writer:
Tessa Hewson
Senior Project Manager:
Iwona Droog-Echt
Project Manager:
Josh Preston
Technical Delivery Manager:
Andrew Scanlon
Senior Creative Developer:
Ferdi Koomen
Senior Software Engineer:
Alexander Abramov
Software Engineer:
Eoin Roberts
QA Manager:
James Davis
Production Company:
Park Pictures
Director of Photography:
Glynn Speeckart
Producer:
Tim Kerrison
Director:
The Glue Society (Gary Freedman)
EP:
Stephen Brierley
Editing Company:
Whitehouse
Editor:
Russell Icke
Audio Post:
Grand Central Recordings
Sound Designer/Mixer:
Raj Sehgal
Music Supervisor:
Stephen Flannery
Post Production:
The Mill
Flame:
Ben Turner
3D:
Ed Shires
Telecine:
James Bamford
Producer:
Matt Williams
Photographer:
Ewen Spencer
Agent:
We Folk
Print Production Company:
Park Pictures
Retoucher:
Postmen
Senior Producer:
Elin Tiberg
Photographer:
Finn Taylor
Photographer's Assistant:
Arash Fatehi
Digital Operator:
Tim Wheeler

See more credits

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