Lionel Messi's Giant Face Will Respond to Your Every Click

EA Sports Shows off FIFA 14 Features

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Editor's Pick

Barca star Lionel Messi is yours to play with, thanks to FIFA 14 and EA Sports, which have released a new site to promote the video game. On www.lifesizemessi.com, users can click on a giant, incredibly life-like Messi-face -- named "LEO" -- which was created using hi-res photos of the soccer star. The face moves and responds to how you move your mouse, and where you click. It also brings up info about FIFA 14's new features, which boast the same "lifelike" quality as this avatar.

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About

Credits
Date
Nov 18, 2013
Agency:
Wieden + Kennedy Amsterdam
Client:
FIFA 2014
Executive Creative Director:
Mark Bernath
Executive Creative Director:
Eric Quennoy
Creative Director:
Mike Farr
Creative Director:
Pierre Janneau
Interactive Creative Director:
Edu Pou
Art Director:
Ignasi Tudela Calafell
Copywriter:
David Smith
Director of Interactive Production:
Andrew Allen
Interactive Producer:
Arnaud Ronquillo
Planner:
Ben Armistead
Group Account Director:
Kirk Johnsen
Account Director:
Nick Campion
Account Manager:
Kerstin Hagg
Project Manager:
Janna Harrington
Business Affairs:
Justine Young
Production Company:
Resn
Interactive 3D Animation & Texturing:
Resn
Audio:
Resn
3D Modelling & Maya Animation:
Assembly
SVP Global Marketing:
Todd Sitrin
VP Global Marketing:
Jamie McKinlay
International Marketing Director:
Oliver Hughes
Global Senior Product Marketing Manager:
Matt McKie
Senior Director Advertising and Media:
Dana Marineau
Senior Manager Advertising and Media:
Mark Evans
Director of Advertising:
Dustin Shekell

See more credits

Category
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