Fila: Pan-European "Motion"

Merkley + Partners in New York has launched the "2004 Europe Motion" campaign, on behalf of Fila. "These ads are intended to reposition Fila as a fashion-forward and aspirational brand," says AD/writer John Mamus, "with the k

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Merkley + Partners in New York has launched the "2004 Europe Motion" campaign, on behalf of Fila. "These ads are intended to reposition Fila as a fashion-forward and aspirational brand," says AD/writer John Mamus, "with the kind of stopping power needed in a publication. The mandates for the campaign, which runs in Europe, were threefold, due to European constraints: use royalty-free stock; create ads that can appear in any country in Europe without recreating them in a particular language; and create a visual style that is not derivative of anything that has been done in the past
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About

Credits
Date
Feb 12, 2004
Retoucher:
Matthew Baldwin
Retoucher:
Andrew Tsao
Retoucher:
Ben Woolsey
Print Producer:
Jim Sutton
Print Producer:
Rodney Pringle
Art Buyer:
Kathy McKay
Copywriter:
John Mamus
Creative Director:
Jeff Vinick
Art Director:
John Mamus
Creative Director:
Randy Saitta
Agency:
Merkley + Partners
Client:
Fila
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