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FT Asks Readers, 'Is the British Economy Really Recovering?'

Newspaper Invites Readers to Discuss Nation's Financial Health in Adam&Eve's New Campaign

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As British Chancellor of the Exchequer George Osborne tentatively indicated a recovery for the British economy today, adam & eveDDB launched a multi-platform campaign for the Financial Times, showing the well-known icon Britannia climbing back on her plinth. The campaign, which spans print and digital media, outdoor, online display and London taxis, invites readers to share their views on whether the economy is really recovering by using the hashtag #FTBritannia on Twitter, Facebook and Google+. Comments will be answered by the FT's UK editorial economics team and published in a blog post on ft.com.

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About

Credits
Date
Sep 09, 2013
Agency:
adam&eveDDB London
Client:
Financial Times
Creative Team:
Nikki Lindman
Creative Team:
Toby Brewer
Creative Director:
Mike Crowe
Creative Director:
Rob Messeter
Business Director:
Charlie Elliot
Account Director:
Flemming Lerche
Senior Planner:
Elaine Miller
Creative Producer:
Katie Wellbelove
Art Buyer:
Daniel Moorey
CGI/Illustration:
illusion
Design:
Oliver Watts
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