Black Lungs For The iPad Age

Finnish website shows smoking's deadly effects

Published on

Editor's Pick
The Finnish Cancer Assocation graphically shows the effects smoking has on the teenage body with a website, Tobacco Body, designed by agency 358 Helsinki (which says it wanted to bring the old campaigns featuring black lungs into the iPad age). Visitors can click on the bodies of a man or a woman to see close-ups on the damage wrought by cigarettes on organs, skin, nails, hair and more, with one side of the body showing the normal body. A cinema campaign, also aimed at teens, accompanies the site, which is somewhat reminiscent of the Israel Anti-Drugs Authority's Facebook Timeline.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jun 26, 2013
358 Helsinki
Finnish Cancer Association
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age