Creativity

Black Lungs For The iPad Age

Finnish website shows smoking's deadly effects

Published on Jun 26, 2013

Editor's Pick

The Finnish Cancer Assocation graphically shows the effects smoking has on the teenage body with a website, Tobacco Body, designed by agency 358 Helsinki (which says it wanted to bring the old campaigns featuring black lungs into the iPad age). Visitors can click on the bodies of a man or a woman to see close-ups on the damage wrought by cigarettes on organs, skin, nails, hair and more, with one side of the body showing the normal body. A cinema campaign, also aimed at teens, accompanies the site, which is somewhat reminiscent of the Israel Anti-Drugs Authority's Facebook Timeline.

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About

Credits

Date
Jun 26, 2013
Agency:
358 Helsinki
Client:
Finnish Cancer Association

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