To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Hawaiian Insurance Firm Shows Trouble Can Still Happen In Paradise

Local Brand Launches Humorous Hawaii-Themed Ads To Compete With Mainland Rivals

Editor's Pick
Hawaiian insurance firm First Insurance Hawaii aims to compete with mainland insurance giants such as Geico and Allstate with a TV campaign themed around the idea that trouble can still happen in paradise. In this commercial, what looks like an idyllic tropical photoshoot is suddenly interrupted by disaster when the photographer falls into the sea. In another execution, a hiker's blissful trip across the island is similarly ruined by a boulder falling on his car. Both are accompanied by the tagline "In paradise, bad still happens". The campaign is by local agency MVNP, a DDB affiliate that was apparently Hawaii's first-ever shop, founded in 1946-- the same year the bikini was invented.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Feb 11, 2014
Agency:
MVNP
Client:
First Insurance Hawaii
Production Company:
Moana Productions
Director:
Brett Wagner
DOP:
Paul Atkins
Senior Creative Director:
Tammy Uy
Creative Director:
Vince Soliven
Senior Art Director:
Darell Castro
Senior Copywriter:
Sudipto Piku Ghosh
Producer:
Susie Kim
Post:
Montaj 9
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age