Do These Magical Unicorns Really Give Off 'HD Electricity'?

It's a Nice Idea, Says U.K.'s First Utility

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If you love unicorns, you'll no doubt be in raptures over this spot from the U.K.'s First Utility, in which the magical creatures roam through a town giving off a new kind of power from their horns.

As they pass they make lights shine more brightly, TVs glow and so forth and we're told this is the sexy-sounding "HD Electricity." However (as you may have guessed) the point of the ad is to remind us that such things don't exist, and all energy is the same -- so why not switch to a cheaper supplier?

The spot is by VCCP and was directed by Agustin Alberdi of Stink, with post-production of those magical (and sadly mythical) unicorns by Absolute.

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About

Credits
Date
Jan 04, 2016
Agency:
VCCP
Client:
First Utility
Executive Creative Director:
Darren Bailes
Creative Director:
David Aylesbury
Creative Director:
Pete Bastiman
Art Director:
David Aylesbury
Copywriter:
Pete Bastiman
Planner:
Simon Gregory
Planner:
Matt Wyatt
Media Agency:
Good Stuff
Production Company:
Stink
Director:
Agustin Alberdi
Producer:
Richard Fenton
Post-Production:
Absolute
Colorist:
Matt Turner
Audio Post Production:
Factory, Dan Beckwith
Music:
Theo Vidgen
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