Several brands and agencies are experimenting with Virtual Reality this year for their holiday offerings (among them Samsung's virtual sleigh ride and John Lewis's virtual installation featuring Buster the Boxer), but this is quite safely the least heartwarming one we've seen.
Multimedia studio Firstborn has developed "Nick", a VR game in which a badass, tatttoed Santa wielding a shotgun battles robot elves. The game, which will debut on the HTC Vive VR platform early next week, takes place in the year 2027 at a time when civil unrest is gripping the North Pole. Santa Claus has fallen on hard times and decides to keep up with a changing manufacturing landscape by creating a robot-elf manufacturing arm. When his creation turns into an army bent on his own assassination, he is forced into hiding, and must make one last stand against the deranged robot elves.
If you're sick of Christmas schmaltz, you might want to give this a try.