Is This How Fishing Will Look in the Future?

Surreal Spot for Fisherman's Friend Aims to Update the 'Fisherman' Part

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In this surreal new spot for menthol cough candy brand Fisherman's Friend, we see a new kind of fisherman; one who flyboards above the ocean and dives into it in arcs like a dolphin. The spot features Lindsay McQueen, a champion flyboard athlete, as the unconventional fisherman. If you're wondering what this has to do with cough candy, keep watching for the reveal; it's all about keeping your lungs clear.

The campaign is aimed at modernizing the brand's image. The menthol lozenges were originally developed by a pharmacist in 1865 to relieve various respiratory problems suffered by fishermen working in the extreme conditions of the Northern deep-sea fishing grounds.

Walker Zurich created the ad, which will be shown across Europe, including Germany, France and Switzerland. Axel Laubscher directed it through Cobblestone Hamburg.

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Feb 18, 2016
Walker Zurich
Fisherman's Friend
Client Team:
Chris Gibson
Client Team:
Michael Geiseler
Client Team:
J.Y. Cuendet
Client Team:
Philippe Bessire
Creative Director:
Pius Walker
Roger Beckett
Axel Laubscher
Executive Producer:
Pieter Lony
Jo Eken Torp
Production Company:
Cobblestone Hamburg
Post Production VFX:
Important Looking Pirates Stockholm
VFX Supervisor:
Bobo Skipper
Sound Studio:
Wave Studios London
Voya Anicic
Media Agency:
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